2026-10-26
A customer once asked a factory owner why he should pay more for a product when a competitor offered the same thing at a lower price. The factory owner didn't argue. He simply asked, "What happens if it fails?" The customer shrugged. "I'll get a replacement." The owner nodded. "And what happens if it fails again? And again? How many replacements before you lose your own customer?" The question hung in the air. The customer had no answer. He bought the more expensive product. He never had to replace it. BOTO GROUP builds salt spray chambers for manufacturers who understand that the cheapest product is the one you never have to replace.
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